Who We Are

SK Hustle Ltd., founded in October 2024, was established with a clear mission: to empower local specialty grocery stores by enhancing their online presence and optimizing delivery operations. In a world where convenience is key, we believe that accessing international and culturally diverse groceries should be simple, reliable, and affordable for everyone across the UK.

To bring this vision to life, SK Hustle Ltd. operates under the trading name “aayo” — a platform dedicated to bridging the gap between local specialty stores and the growing demand for authentic global ingredients. Whether it’s South Asian spices, East Asian noodles, or Middle Eastern delicacies, aayo makes it easier than ever for customers to shop their favorite international items from trusted local merchants — all from the comfort of their homes.

Our aim is to become the UK’s most trusted and efficient delivery service for specialty groceries. We’re committed to building a seamless experience for both our partner stores and customers, ensuring that every delivery is handled with care and professionalism.

At SK Hustle, we don’t just deliver groceries — we deliver a piece of home, culture, and community to your doorstep.